Nail this in your brain: the job search help methods of the 20th century no longer work. In the last post The Book of Lists was listed as an innovative new job search help method. There are two other methods that are just as effective in helping jobseekers: Google Adwords and job search engine websites.
Google Adwords is different from other job search techniques. This is because you have more control over the job search. Here’s how: you decide what you want your ad to say and how much to pay per click. It’s recommended that you create a clever ad that will attract the attention of companies you’re interested in working for.
An excellent example for this job search advice is Alec Brownstein. He purchased Google Adwords and advertised the names of executives’ working at companies he wanted to work for. When they googled their names, they saw his ad at the top of the page. “Googling yourself is fun isn’t it,” the ad read. “Hiring me is fun too!”
Brownstein received interviews and better, 2 job offers from the five companies he targeted his ads towards. A unique idea turned into a successful job search for him and it only cost him $6. So consider creating attention-grabbing ads with Google Adwords. This online job search help method can be fun if you’re the creative type.
To gain insight on writing attention grabbing copy for Google Adwords, visit www.infomarketingblog.com. The works of world renowned copywriter Eugene Schwartz is featured here. It is highly recommended that you copy a few of his headlines word for word on paper. This helps you learn how to write remarkable headlines. Afterwards, alter them into astonishing job search headlines that will grab employers’ attention.
Job search engine websites can also be helpful to jobseekers. However, there’s a catch to this job search method. Recruiters will contact you once you create a resume profile. After a week or so, however, this recruiting traffic will slow down. This is because recruiters and employers search for recent or updated resumes on these job search sites. They do this within a certain date range such as a week, two weeks, 30 days, etc.
During this period, if your resume profile is unchanged, it goes to the bottom stack of resumes. And worse, it keeps going further down, which results in fewer views each time recruiters log in for searches.
You do not want this to happen!
Here’s how to stay on top of other applicants with this method: resave your resume profile in the job search engine weekly. That’s it. It’s that simple.
Simply open your resume profile and do something as simple as adding a space in the text area. Then save it. The following week, log in, remove the space and save it again. This simple yet highly effective trick will increase your resume exposure and opportunities. You won’t go to the bottom of the search engine’s resume pile.
There’s one major point that should be mentioned regarding resumes as well as job applications. Neither a resume nor a job application serves the purpose of getting you a job. Instead their purpose is to get you
an interview. The more interviews you have, the more job offers you have to choose from.
So, the bottom line is this: if you use these innovative job search methods, you’ll find yourself ahead of other applicants and being eyed for potential employment.